using LinkedIn as a sales tool
December 14, 2011
With LinkedIn, you can research accounts in general and/or individuals in particular. If and when you are cold-calling a company, it often helps to ask for a specific individual when you reach the operator. Otherwise, they may not transfer you to the (unknown) VP of Operations, for example.
LinkedIn provides you the ability with Advanced Search to find specific individuals within a specific business. You can use Keywords to narrow the search to specific domain areas such as Operations Management or MES.
The possibilities are quite endless.