Follow on Twitter
October 16, 2010
Next generation social CRM is provocative, but not commercially-validated (as of yet.) However, using Twitter to follow prospects, clients, your competitors, prospects’ and clients’ competitors, industry leaders, and others can definitely provide insightful information tidbits.
Tweets are short and sweet, but most importantly they are current. When communicating with business leaders, sharing a little competitive intelligence (for example) will go to establishing equal business stature. It may just pique interest and be a catalyst for sponsorship and subsequent partnership.
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